PRODUCT OPPORTUNITIES
Turn Expertise into Product Ideas.
Different audiences value different forms of knowledge. We explore potential product formats based on the creator’s expertise, audience needs and the opportunity being researched.
POSSIBLE FORMATS
The format follows the opportunity.
These are possible formats, not existing client projects or products. Suitability and potential demand must be researched rather than assumed.
Digital guides and ebooks
Focused knowledge in a practical, accessible format.
Online courses
Structured learning around a defined subject.
Workshops and educational resources
Guided exploration of a specific skill or topic.
Templates and toolkits
Resources designed around practical audience needs.
Membership or educational content concepts
An ongoing learning proposition to research together.
Other digital product formats
An appropriate format shaped around the opportunity.