OUR PROCESS
A Clear Process. A Collaborative Approach.
Research before development. Clear responsibilities before work begins. Shared decisions at every stage.
FIVE STAGES / SHARED DECISIONS
A considered path forward.
Moving between stages depends on mutual agreement and the suitability of the opportunity. Not every idea proceeds to development or launch.
01 / DISCOVERY
We learn about your expertise, audience, goals and current ideas.
02 / RESEARCH
We explore relevant audience needs, potential demand, competing offers and possible product directions.
03 / PRODUCT STRATEGY
We evaluate suitable concepts and discuss the scope, format, responsibilities and practical considerations.
04 / AGREEMENT AND DEVELOPMENT
Before work begins, we document the responsibilities, applicable costs, intellectual property, approvals and revenue-sharing terms. We then coordinate the agreed development work.
05 / LAUNCH AND LEARNING
Where a product proceeds to launch, we coordinate the agreed next steps and review available feedback and performance together.